marketing

In real estate, there are 2 main categories of products - primary market products (undercon or projects) and secondary market products (subsale). Undercon means a purchaser is purchasing a property directly from a developer. Subsale means the second purchaser is purchasing the property from the first owner and so forth. As a realtor, you can choose to work with the vendor of the subsale...

Realtors are commonly known as "open door & close door salesmen." The public's perception is that our job solely entails opening and closing doors for viewings. They already have preconceived notions about realtors thereby the creation of unrealistic expectations. Hence, this article sets forth to address the common misconceptions about realtors. This article attempts to educate the public about...

The day of the viewing has finally arrived. Am going to give you a live walkthrough on how a viewing is conducted. Through this, you'll know the what to dos and what not to dos during a viewing. Prior to the viewing, most of the work were theoretical and background work. Now it's the realistic application whereby the theory is being put into practice. The following information has been edited for...

How to Advertise in Real Estate After acquiring all the relevant information and taking all the necessary pictures during the inspection, as 1st inspections matter, it's time to roll your sleeves and get down to work. Spread the word out and advertise about your listing. So, how and where do you start advertising?  In the past, real estate agents could only advertise the traditional way which was...

After completing the 4 days real estate training course (see: How 2 REN) and officially joining the real estate industry, it's time to sell and rent houses! Yet, where and how do I get listings for sale or rent? Where and how do I get leads of vendors, purchasers, landlords, and tenants? Fret not! Here are some tips on how to acquire listings and leads in your real estate career. Friends &...

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